DARK CIRCLE CLOTHING

Dark Circle Clothing, a friend of mine being a co-founder this brand is very close to home. Originating in Birmingham. Specialising in Hoodies, Tee's and Sweatshirts with an urban streetwear feel, big logo's and straightforward text. Dark Circle is doing something a little different to the plain logo tee's were seeing every man and his dog throwing out onto insta these days.

This young brand creating items that catch the eye with pops of bright colour and maintains your attention with edgy photographs and relatable quotations like "EVERYTHING IS TEMPORARY" and relatability sells. Basic shapes and cuts makes this brand suitable to everyone, and at an affordable price its accessible too. Im a fan of it advertising females wearing unisex 'Boy' cut clothes and joining the streetwear movement for females, who appear both on their site and instagram in not necessarily figure flattering attire. Because maybe we don't all want to look like that?

Not only have they got it going on in the actual clothes department but their social media has got it going on too.

Their website providing a journal for their buyers and followers to get a bit more personal and follow their 'Dark Sounds' posted weekly allowing an insight on the Uk's hip hop music scene from the brands point of view. Bringing the people together. Which is why i think this edgy brand is on the way up, I'm keen to get involved with this brand and try and get a few photos of my own or insights on shoots to further blog about, but for the mean time check out their site and instagram. @darkcircleclothing Big up.